Koffie Lovers
Best coffee in town.
Creating an environment for users to buy coffee with a smile.
During the internship in my second year I designed the user experience and user interface for Koffie Lovers. A coffee brand in the Netherlands. Before I started the internship the company got through a rebrand and was ready to redesign the website!
Role
User Experience-/User Interface Designer and copywriter
Brief
Redesign the Koffie Lovers website based on the new branding for the company.
Tools
– Adobe XD
– Adobe Illustrator
– Adobe Photoshop
– WordPress (HTML/CSS)
Challenge
Design an easy and pleasant experience for clients to buy coffee online at koffie-lovers.nl
WOW.
Buy coffee
Besides informing (potential) clients about their brand, is selling coffee one of the most important parts on the website from Koffie Lovers.
Iterations
Underneath is a small grip from my iteration.
Copywriting
Besides designing the UX- and UI I did copywriting at Koffie Lovers. After my internship was finished I worked there for a while to write for SEO purposes.
Labels front
The website is full of information about the brand and it origin. We filled the website with these blocks and I wrote the text inside.
Labels coffee packaging – back
The labels on the back of the coffee needed a fun and witty text to inform the reader in an enjoyable way.
Vision
If I still designed at Koffie Lovers I’d add (more) micro interactions in the website. Now it’s very flat and good micro interactions help users to enjoy the process and make it a smooth journey. When a user enjoys the process they’ll buy (more of) your product, and isn’t that what we want?