Runnovation
Runnovation
New habits, new lifestyle.
New habits, new lifestyle.
Runnovation encourages the user to stay motivated to run. Running and/or exercising are important building blocks in people’s lives.
The app will encourage the user to start and continue running. The various psychological elements related to positive reinforcement and motivation will be explained on this page. After that, the visual inspiration will be featured.
Role
Behaviour designer
Brief
Develop a product based on a psychological principle: positive reinforcement.
Tools
– Adobe XD
– Adobe Illustrator
– Adobe Photoshop
Runnovation encourages the user to stay motivated to run. Running and/or exercising are important building blocks in people’s lives.
The app will encourage the user to start and continue running. The various psychological elements related to positive reinforcement and motivation will be explained on this page. After that, the visual inspiration will be featured.
Role
Behaviour designer
Brief
Develop a product based on a psychological principle: positive reinforcement.
Tools
– Adobe XD
– Adobe Illustrator
– Adobe Photoshop
Challenge
Can someone stay motivated to run every day, through positive reinforcement?
Challenge
Can someone stay motivated to run every day, through positive reinforcement?
YES.
YES.
Solution
To help the user stay motivated different principles have been
applied to push them in the right direction. The app is made to
increase the intrinsic motivation. This way the desired result from the
user will be achieved.
1. Opening screen
2. Step 1
User starts with filling in their personal goal in three steps.
4. Step 3
This triggers intrinsic motivation, which helps to create a new habit.
3. Step 2
Creating a clear goal is a strong motivating force for a human.
5. Homescreen / start
By showing the user their statistics they know exactly how far they are in their own process.
Psychological principles / biases
Push-pull motivation
Push:
is about avoiding pain.
Pull:
Pull-based motivation is about the desire to achieve something.
Endowment effect
If the user feels like they are winning something or doing something that will give them a reward, they are more likely to do it.
Colors
Green
used for motivation.
Orange
gives a feeling of negative reinforcement to make the feeling of achieving the goal extra euphoric.
Brand
Blue
#000310
Green
#BDF348
White
#FFFFFF
Grey
#B3B3B7
Headlines
Ethnocentric
Regular
Apple SD Gothic Medium
Logo
Conclusion
This app is based on deskresearch, an experiment and interviews. On behalf of these strategies I can say that this app will help to increase the intrinsic motivation for people who’d like to run.
Vision
I know one thing: this product is far from perfect. Not that any product can, ever, be perfect, but if the future-me would see this, she’d probably say that I should take a second look at the user experience. It can be much more user friendly and there is much more to get out of there. If I had more time I’d also like to develop the ‘during’ part of the product. Right now it’s mainly focused on the ‘before’. If a user wants to stop in the middle of their run; what happens then? That’s a huge part of this product, because it is all about motivation and keeping the user motivated. But; no conclusions without research 😉